Automotive advertisers accounted for 11% or $2.5 billion of total Internet Advertising costs in 2009. Thus, online display ads that include display banner ads, rich media, digital videos and sponsored links can be used effectively by automotive dealers to target customers. based on website context, geographic location, certain demographic information, and user behavior.
Ads based on demographic information, website context, and geographic location can help narrow and pinpoint specific customer segments.
Contextually relevant ads can help auto dealers better target potential customers because they are willing to show interest by looking at specific themed areas. Auto dealers can effectively target customers looking for new cars, used cars, etc. on the Internet by placing ads based on the context of the website. In addition, website viewers tend to respond positively or pay more attention to ads related to the theme.
Buyer Geographical Location
Showing ads based on the user’s location allows auto dealers to effectively target potential customers in a local area, geographic area, or in a specific city. Delivering tailored ads with the right relevance within a given region or city generates interest, engagement and attracts potential customers.
Buyer Demographic Information
Show ads based on certain demographic information such as industry, profession, age group, household income, gender, etc. Can help automotive dealers effectively reach specific customer segments. Demographic advertising that informs about various offers, coupons etc. provided by automotive dealers can appeal to different segments of the market. Showing ads based on certain demographic information can help capture the attention of key audiences and turn them into potential customers.
Online display advertising allows auto dealers to reach a wider segment of customers with limited advertising budgets.
Increase Brand Awareness
The effective use of online display advertising helps to create awareness about auto dealerships which results in the building of a long term brand image. Positioning creative and relevant ads for specific segments helps target potential customers effectively, increase auto dealer exposure and increase online traffic leading to higher conversion rates. However, even if the customer does not click on the ad, it increases brand awareness about the dealer. Because display advertising ensures that potential customers are aware of the services and inventory offered by auto dealers, the next time these customers think about making a purchase, they can choose and trust a dealer they can remember.
Target Customers Effectively
One of the main benefits of online display advertising is that auto dealers can effectively target potential customers within their advertising budget. Display ads provide better coverage and effective targeting of potential customers because they can be based on website context, buyer’s geographic location, various demographic information, and user behavior information.
Increase Online Traffic
Effectively positioning relevant and engaging display ads to specific audience segments can help drive eligible traffic to auto dealer websites. Displaying ads in the form of banner ads, pop-up ads, and contextual ads attract the attention of potential customers and increase website traffic. In addition, display advertising increases brand awareness which results in more traffic to dealer websites and increases the chances of customers making a purchase.
Gives Good ROI
Apart from targeting specific customer segments, online display ads increase online traffic and increase sales opportunities thereby providing a good Return on Investment (ROI). In addition, display ads effectively target the desired customer segment thereby reducing wasted advertising spend on unwanted and ineffective impressions thereby maximizing ROI. Display advertising facilitates tracking of display advertising campaigns by automotive dealers through metrics such as clicks and conversions, impressions to better calculate ROI.